7 effective ways to improve your website traffic

Martha Warner Author

Want to drive more traffic to your website? Check out these 7 effective strategies that you can implement today!

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Photo by Austin Distel on Unsplash

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Creating a website that drives traffic is critical for small business success, but traffic doesn’t just happen when you build a site.

If you are looking to increase the number of visitors to your website, check out these 7 tips to attract more visitors and to grow your online presence.

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Optimize your website for search engines

One of the most effective ways to improve website traffic is to optimize ALL content on your site for search engines or search engine optimization (SEO).

Knowing what your target audience is searching for is how you will be able to optimize your site. Take time to do some research and figure out what people are searching for that is relevant to your business. Then, include these words everywhere on your website.

Some quick tips to get you started with SEO:

• Research SEO keywords

• Install Google Analytics (GA4)

• Post consistent factual content

• Add metadata

• Include alt tags

• Update your website frequently (You can do this by publishing blog posts, podcast episodes, resources, adding testimonials, etc.--see below for more ideas.)

Another important factor to consider is if your website is mobile friendly. According to Oberlo, 52.08% of people use the internet on a mobile device versus 47.92% using desktops. So be sure to consider mobile users just as much as desktop users.

By focusing on search engine optimization, you will increase your website’s visibility and attract more traffic to your site.

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Increase your local search reputation

Your local search reputation is an important factor that you shouldn’t ignore if you’re a brick and mortar.

How many times have you searched in Google one of these phrases:

• Places to eat near me

• Things to do in <<insert city>>

• Local car repair services

Your Google search pulls local results for you to choose from but how can you improve your local search reputation?

Start by claiming your Google My Business (GMB) listing. Optimize your listing with mobile users in mind. Update your GMB listing often (pictures, posts), encourage customers to leave pictures and reviews, and respond to reviews when you receive them.

Check out this resource on how to boost your local SEO strategy.

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Create high-quality content

Creating high-quality content (videos, blogs, tutorials) that is engaging and solves your customers problems is incredibly important. If you can provide a solution to a question or a problem that your audience may be having, you are building brand authority and will be recognized as a go-to resource for those customers. Those customers will come back to your website for your content if they know you are a trusted source of information. Remember also that creating engaging content also improves your SEO.

When creating content for your website, make sure that it is easy to follow and accessible to as many readers as possible. Check out this post for more information on how to make sure your website is accessible.

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Promote targeted landing pages

Creating landing pages is a great way to increase your website traffic. A landing page targets your audience with one specific product or service offering rather than all of the information on your website that they would have to try to navigate through to get to the certain product or service they are wanting.

Landing pages are great at increasing traffic because you have your reader focused on one call to action and can lead them through the sales process without getting distracted by other items on your website.

There are numerous ways to create a landing page that converts your audience into customers. This article has a lot of tips to try out.

Engage with users on social media

Social media can be a powerful tool for promoting your website.

You can:

• Create a link in bio on your social media with different links to target areas of your website.

• Create a CTA in your posts that have a direct link to your site or guide your audience to your link in bio.

• Join targeted groups on Facebook or LinkedIn that allow you to promote your website.

• Create video content that promotes your site.

• Use ads that drive traffic to your site

• Include targeted hashtags that are relevant to your content and business.

• Share pieces of testimonials that link fully back to your site.

• Engage with your audience and encourage them to check out your website.

The key to social media is to learn where your audience is hanging out. There is not enough time in the day to promote across all social media platforms. It is also a huge waste of your time to be posting content on social channels that your ideal customer isn’t at.

If you aren’t sure, come up with a strategy and do some testing to see what will work best for your business.

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Use email marketing

I know. I know. You’re probably thinking, “Martha, what does email marketing have to do with improving my website traffic?” Email marketing is one of the best ways to drive an audience.

Think about how many opportunities there are to send your email list a newsletter and link something back to your website. When writing your emails, include a clear call to action (CTA) that leads them back to your site.

Some things you can include in your newsletter:

• A promotion that leads them to a landing page

• A blog post to read further on a topic

• A new resource you created on your services page

• A new podcast episode on your podcast page

• A link to book a call with you on your contact page

Try to include in every newsletter you send a link or a button that directs your reader back to your website.

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Consider guest posting for other business owners

Guest posting is when you write an article or a piece of content for another business owner’s website. Guest posting is a way to get exposure for your site by showing expertise in auxiliary industries. Send out a pitch to post for their website and in that post, give readers a chance to go to your website.

Guest posting allows you to get in front of a potentially larger audience or a group of people that may have never heard of you before. When guest posting make sure that your content is clear, concise and informative. Do not create a “fluff” piece just for the sake of creating content.

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Increasing website traffic not only improves your SEO ranking, but it also can be a strong driving force for more sales. In short, the more people that visit your website, the more potential customers you may have.

Designing, developing, and maintaining a website can be a lot of work. Whether you need to boost your website traffic or you need a new website, the experienced team at Martha Warner, LLC can help ease that burden for you.

While you stop by our website, make sure you check out some of the recent work we have done!

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